Trendscouting® - an innovative research programme for the early detection and evaluation of trends:

Trends cannot be dictated. Trends can also not be predicted via simple statistical extrapolation.
Trends are born within a social context. Not everywhere, but in certain specific innovative milieus. From there they then spread- in modified form - via certain mediator milieus to the mass market. As such they are not only relevant to "hip" youth scenes, but also to "normal" consumers and product segments.

In order to be able to act correctly in time it is necessary to detect and understand trends and their consequences for the target group as early as possible.

Trendscouting® is copyright of Sommer Research.

>> More information