Trendscouting®

This innovative empirical method is based on a worldwide network of trendscouts, experts and ongoing or ad hoc analyses of the media. Trendscouting® generally is used to predict consumer needs and preferences and is particularly well adapted to identifying these needs at a very early stage. As originator of the term Trendscouting®, Sommer Research has a worldwide network of trendscouts at it's disposal - mainly in the relevant major cities like London, Paris, New York, Los Angeles and Tokyo.

This worldwide network of trendscouts and experts is part of a social-science research programme for the early identification and evaluation of trends which has been proven over at least 10 years. You can read more about this here.

Trendscouting® is copyright of Sommer Research.

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