Sommer Research
Profil
Market research
Leistungen
Methoden
Trend research
Consultancy in strategy and communication
Standort
Referenzen
Kontakt
Studios
Wir suchen
market research
trend research
consultancy in strategy and communication
deutsche Version english version francais Home

Interface Clinics

An innovative instrument for evaluating perception, acceptance and usability of human-machine interfaces (websites, films, advertisements, electronic devices etc.).

This tool successfully combines observation in a real-life setting with in-depth interviewing techniques to create a new method. In this way emotional and ergonomical aspects can be precisely related to concrete features e.g. of websites or multi-media interfaces.

The results of such an interface clinic are precise guidelines for optimizing the interface tested, be it a homepage, a multi-media application or any other user interface.

<< Back to methods